Positioning Alchemist

You've built something real.
Explaining it still creates friction.

That's not a visibility problem. It's a positioning problem.

Most founders don't lack ideas. They lack frames that make their decisions legible to other people. When the frame is wrong, more content doesn't help. It spreads the confusion faster.

Unclear positioning is expensive. It stretches sales conversations. It invites the wrong people. It forces you to explain what should already be obvious. And it quietly erodes pricing power.

I work with founders and operators whose products or expertise are strong but whose positioning collapses once it has to be explained. The work happens upstream (in decisions, constraints, and trade-offs) so authority carries without performance.

This is not tactics. Not visibility. Not something to apply yourself.

If clarity would materially reduce friction for you, you'll know what to do.

Email: me@werner-griesel.com